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The Goal: A Process of Ongoing Improvement" by Eliyahu M. Goldratt

The Goal: A Process of Ongoing Improvement" by Eliyahu M. Goldratt

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A groundbreaking business novel that revolutionized how companies think about productivity, efficiency, and continuous improvement. Told through the story of Alex Rogo, a plant manager racing against time to save his struggling factory, this book introduces the Theory of Constraints (TOC) — a powerful methodology for identifying and overcoming the biggest limiting factors in any process.

Combining storytelling with deep operational insight, The Goal reveals how to streamline workflows, boost profitability, and create a culture of problem-solving. It’s more than a business book — it’s a mindset shift that has transformed industries around the world.

Ideal for managers, entrepreneurs, engineers, and anyone interested in operational excellence, this classic remains a must-read in both business and education circles.

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